That means that the content you share on LinkedIn should be restricted to industry news, business announcements, job opportunities, etc. The goal here is to educate your audience on the latest happenings in the industry and help make their work lives more productive. Hubspot analyzed Facebook data from their 13,500+ customers to see if posting more frequently would help businesses reach more people. Instagram Stories is by far one of the most popular features on the social media platform. With that being said, this circles back to the need to promote your branded hashtag for your Instagram account. You can maximize the reach of your content simply by cross-posting your Instagram posts to Facebook and Twitter, thereby increasing your ROI all out of your Instagram account.

If you receive an email to join Workplace, click the link and follow the instructions to set up your profile. If your employer gave you an access code, go to Workplace.com and create your account using the code. In marketing, everything ultimately comes back to how good your copy is, and Facebook ads are no different.

But you can’t just post a few photos and expect the customers to roll in. Instead, you’ll want to use Instagram ads to reach exactly the right type of customers. This may go without saying, but there are a lot of business pages on Instagram that routinely post images and videos that are of lower quality, blurry, or poorly composed. This allows people in your area to find your posts and your business through area-specific hashtags. When creating images or videos that demonstrate the local lifestyle offered by your products, you should always aim to incorporate popular landmarks in your town.

If the offers only show up occasionally, you’ll get more conversions from them. Include discounts to people who click through on your ads. Create exclusivity by offering that discount only on Instagram. The most common issues are problems with audience selection and targeting. If you have your ads up, but your ad spend shows zero or there are no impressions, it’s likely that your ads aren’t being delivered.

Our best answer is by brainstorming related keywords and researching relevant trends, which is actually easiest within Instagram itself. IGTV is uploaded footage, which gives users the opportunity to edit and fine-tune their video. Instagram Stories are very similar to Snapchat — yes, Snapchat has facial recognition and Lenses .

Knowing which countries lead the pack with Instagram use will help you target the right people in the right place. If your consumers live in the United States, India, or Brazil, you’re off to a great start. Nia Gyant is a freelance writer and brand messaging strategist with a background in online marketing. She supports marketing agencies and small to mid-sized businesses by creating strategically-crafted, goal-oriented content and copy. Plus, micro-influencers tend to have more focused content, which attracts a dialed-in, highly interested audience. As a result, if your business aligns with what an influencer stands for and who they create content for, their audience is likely to respond positively to learning about you.

Once it goes live, be sure to monitor the results of your ad in the Promotions tab of your Instagram profile. You’ll need to have a business or creator account on Instagram to do this. You’ll also need to have a Facebook Business Page connected to your Instagram account (here’s how to connect your Facebook and Instagram accounts in Facebook Business Manager). However, Instagram recommends limiting overlaid text as much as possible for best results. The original post will not benefit, it will get 0 likes from a boost/promotion.

On top of that, videos tend to be one of the best formats for driving sales, due to their ability to communicate complex stories. That’s why so many businesses are investing in creating promotional video content. Read more about buy instagram followers here. By adding hashtags into your Instagram bio, profile visitors are able to click directly through to view the respective content.