About Me
He may have been dropped by more than 15 sponsors, including his own publisher, for sharing a neo-Nazi meme on Facebook over the weekend.
But disgraced My Kitchen Rules judge Pete Evans' career is far from over, according to top celebrity publicist Max Markson.
'It's been a tough couple of days for [Evans], but he will come through being a much stronger personality.
Bigger and better than before,' Markson told Daily Mail Australia on Wednesday.
'Bigger and better than before': Celebrity publicist Max Markson (left) believes disgraced chef Pete Evans' (right) career will be bigger than ever following this week's neo-Nazi meme scandal
'Pete's career isn't over.
He will be bigger in the future than he is now,' he said.
The publicist, who represents some of Australia's most controversial stars, believes that being dumped by mainstream retailers and media outlets could be a blessing in disguise for Evans.
Markson explained: 'He's now free of the book publishing game, so he can [publish] his own books.
He can still do his cooking, his recipes, but now he can also do whatever he wants.
'He will now be in control of his own life and his own future': The publicist, who represents some of Australia's most controversial stars, believes that being dumped by mainstream retailers and media outlets could be a blessing in disguise for Evans (pictured)
'Controversy leads to sales': Markson believes that Evans' loyal army of followers will support him through the scandal, and will continue to believe his conspiracy theories in the future
'This has been like a cleansing for him.
He will now be in control of his own life and his own future, without anyone trying to discipline him.'
Markson believes that Evans' loyal army of followers will support him through the scandal, and will continue to believe his conspiracy theories in the future.
'He's still got his social media following that he can use to promote and sell [products] and he's created his own television network, Evolve TV,' he said.
Shameful: Pete had sparked outrage on Sunday when he shared a neo-Nazi meme on Facebook.
He posted this cartoon of a caterpillar wearing a MAGA cap and a butterfly with the racist Black Sun emblem on its wing - with the suggestion being that neo-Nazism is the natural evolution for Donald Trump supporters
'There might be some short-term loss, but he's already there.
He can just drive people down to his Evolve TV network, and the controversy just leads to more sales.'
Evans has faced significant backlash for sharing the neo-Nazi meme on Facebook on Sunday.
The post was a cartoon of a caterpillar wearing a MAGA cap and a butterfly with the racist Black Sun emblem on its wing - with the suggestion being that neo-Nazism is the natural evolution for Donald Trump supporters.
What was he thinking?
Evans seemingly confirmed he was aware of the meaning of the symbol when a fan stated they recognised it, and Pete replied: 'I was waiting for someone to see that'
Pete is an enthusiastic supporter of the president and advocates the baseless claim that Joe Biden only won the 2020 election due to voter fraud.
The Black Sun symbol became infamous after it was introduced by top-ranking Nazi Heinrich Himmler during World War II.
The symbol has since been adopted by numerous neo-Nazi groups, and by Christchurch mosque shooter Brenton Tarrant.
Sorry, not sorry: He later deleted the post on Monday afternoon and replaced it with this image of a rainbow heart alongside a sarcastic non-apology in which he claimed he'd be 'studying all of the symbols that have ever existed' to make sure he doesn't offend anyone again
Pete seemingly confirmed he was aware of the meaning of the symbol when a fan stated they recognised it, and Pete replied: 'I was waiting for someone to see that.'
He later deleted the post on Monday afternoon and replaced it with an image of a rainbow heart alongside a sarcastic non-apology in which he claimed he would be 'studying all of the symbols that have ever existed' to make sure he doesn't offend anyone again.
'Sincere apologies to anyone who misinterpreted a previous post of a caterpillar and a butterfly having a chat over a drink and perceived that I was promoting hatred,' he wrote.
Speaking out: On Tuesday afternoon, he shared an Instagram video in which he called the allegations against him 'garbage' while cuddling up to one of his horses
'I look forward to studying all of the symbols that have ever existed and research them thoroughly before posting.
Hopefully this symbol [the love heart] resonates deeply into the hearts of ALL!'
The former My Kitchen Rules judge also laughed off his latest scandal outside his farm in northern NSW on Tuesday morning, offering a half-hearted apology to those offended by his racist social media post.
'I apologise to anyone who might have taken it out of context,' he said.
'I promise you, whatever anybody is saying, that is not who I am. If you have any concerns pertaining to in which and how to use บาคาร่า, you can get in touch with us at the web-page. '
'And once again, deepest apologies to anyone who might have taken offence to that comment, or the image that I shared, because it was never meant to be taken in that way,' he added.
That afternoon, he shared a video to Instagram in which he called the allegations against him 'garbage' while cuddling up to one of his horses.
Dumped: Meanwhile, 15 sponsors and companies have dropped Pete in response to the neo-Nazi meme scandal
'Well just when you thought 2020 couldn't get any more bizarre.
The mainstream media have come out and labelled me a racist and a neo-Nazi. The fact that I had to actually google what neo-Nazi meant is pretty telling,' he said, laughing.
Meanwhile, 15 sponsors and companies have dropped Pete in response to the neo-Nazi meme scandal.
The list includes his publisher Pan Macmillan, bookstore Dymocks, BIG W, Coles, kitchenware company Baccarat, Woolworths, House homewares, Target, Kmart, Booktopia, David Jones and Channel 10's ...
Get Me Out of Here!
Also severing ties are Readings and Gleebooks bookstores, while Natural Raw C coconut water revealed it had ended its agreement with Evans earlier this year.
Location
Occupation